Cerapedics named as a Finalist for Company of the Year: Medical Device/Diagnostics by PM360

NEW YORK, NY, August 16, 2018 — The finalists are in for the 10th annual PM360 Trailblazer Awards. PM360, a leading health-marketing industry trade magazine, will honor the pharmaceutical and medical device industries’ most influential innovators. Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers, marketing teams, brandmanagers, and initiatives representing the best the industry has to offer.

“We couldn’t be more excited to celebrate the 10th anniversary of our Trailblazer Awards,” says Anna Stashower, CEO and Publisher of PM360. “These awards have continued to grow each year and have become synonymous with innovation. All of this year’s finalists have demonstrated incredible work and we are proud to honor them.”

The award finalists are selected by the PM360 Editorial Advisory Board, which is comprised of some of the most forward-thinking leaders in their respective fields.

To reach the finalist phase, companies must show achievement in various areas including innovation, talent development, and social responsibility. Meanwhile, Brand Champions and Marketers of the Year are judged on their leadership, skill, dedication, impact, and effectiveness of their work. The Marketing Teams are assessed by the quality of their work together and the results they were able to deliver. And the Initiative entries are evaluated on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work.

New this year, PM360 established the Vanguard Award to recognize an industry pioneer who developed a new service, strategy, product, or technology that greatly impacted the industry. The first recipient of this award is MediSolutions Chairman Joshua Lapsker, who invented the concept of advertising inside the prescription pad 35 years ago. Today, every third script written is on one of the company’s branded prescription pads.

PM360 will also be honoring another industry veteran who has left an undeniable mark as a business leader, marketing and sales effectiveness coach, motivational speaker, and best-selling author. Sander Flaum, Principal of Flaum Navigators, is this year’s Lifetime Achievement Award Winner. Sander began his career in the industry at Lederle Laboratories, which merged into Wyeth and then Pfizer. He would go on to become Chairman and CEO of Euro RSCG Becker (now Havas Life) before launching Flaum Navigators in 2004, where he continues to encourage and coach his clients to embrace disruptive innovation in marketing, sales, and leadership. Sander himself is known for several innovative strategies including, creating the first persistency program, the first patient guarantee program, the first indigent patient program, and the first “War Games” program.

All of the finalists and winners will be honored during a special reception at Gotham Hall at 1356 Broadway in New York City on Thursday, September 13, 2018. Each year, the Trailblazer Awards Gala has more attendees from the pharmaceutical industry than any other industry event. Profiles of all of the night’s winners will appear in PM360’s October issue.

Emmy Award-winning actress and comedian Judy Gold will serve as the emcee for the event. Judy Gold has written and starred in two critically acclaimed, long-running Off-Broadway hit shows: The Judy Show – My Life As A Sitcom, (New York Times critic’s pick) and 25 Questions for a Jewish Mother, which won the 2007 GLAAD award for Outstanding New York Theater. Judy has also appeared as a guest star on several popular TV shows including “Louie,” “30 Rock,” “2 Broke Girls,” “The Big C” and “Sex & The City.”

COMPANY OF THE YEAR: MEDICAL DEVICE/DIAGNOSTICS

  • Cerapedics
  • DePuy Synthes
  • Dexcom
  • Ortho Clinical Diagnostics
  • Welch Allyn

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

Tickets for the Trailblazer Awards Gala can be purchased by visiting
http://www.cvent.com/d/lgqs5c. For more information about tickets, contact Kayla Walsh at 646-300-8117 or kayla.walsh@pm360online.com.

You can also follow the awards real-time on Twitter at www.twitter.com/pm360online.